Madelaine Guppy

Managing Director, Wheelhouse Labs

Madelaine Guppy has worked with the world’s top production companies and directing talent to shape award winning successful commercial campaigns, independent entertainment production, tech and experiential projects. Working alongside partners such as Fox, Samsung, AMC, Google, Facebook, Nat Geo, NYT, Nokia, Sony and Universal. Madelaine develops new business strategies in emerging industries to develop and strategise with the world’s leading brands, platforms, networks, studios and creative hubs. In a new world of creative innovation Madelaine has been a pioneer in new and evolving mediums, she has mentored the creative development process from start to finish to ensure that projects translated across all creative, production and technical objectives into saleable business opportunities. Madelaine has developed original IP, packaged and sold to major studios and financial partners.

As an asset to sales and distribution she continues to develop IP and business relationships whilst growing operations, process and infrastructure to aid business success.

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