Wheelhouse

Kristin Welton

SVP, Marketing, Events & Brand Partnerships, Wheelhouse Group

Kristin has worked in the media, fashion, music, and luxury industries for the last decade. During that time, she created and worked on some of the most innovative franchise all over the world, overseeing execution, as well as sponsorships, talent curation and press strategy.

As SVP Marketing, Events & Brand Partnerships for Wheelhouse, Kristin is responsible for building and overseeing Wheelhouses’s event strategy of highly curated, invite-only experiences. The events bring together entertainment and entrepreneurialism, while leveraging Wheelhouses’s flagship locations, as well as a virtual event pop up’s to spark creative communities.

Prior to Wheelhouse, Kristin was at NYLON Media, where she was the Vice President of NYLON Studios – the brand’s in-house creative agency. During her tenure, Kristin conceptualized more than seventy events annually tied to major pop culture moments, building partnerships for brands surrounding key tentpole events such as Sundance, NY Fashion Week, SXSW, Coachella, Cannes Film Fest, and numerous music festivals globally, to name a few. Additionally, Kristin oversaw all branded and OTT content, digital video, talent casting and PR.

Prior to joining NYLON, she held a variety of positions from Marketing Director at Saks Fifth Avenue where she developed sales-driving strategy for hundreds of luxury brands to a one-of-a-kind hybrid position at VOGUE, simultaneously working on marketing solutions for clients as well as events.

Rounding out her experience, she’s held positions at BRIDES, DEPARTURES, PEOPLE and PEOPLE StyleWatch. During her time at BRIDES, Kristin received the Marketer of the Quarter and Marketer of the Year awards from Condé Nast.

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