Fanny Baudry provides business support to all divisions of Wheelhouse Group. Her main roles withinWheelhouse include sourcing, structuring and negotiating investment deals, developing investment strategy, compiling market intelligence, identifying and developing production partnerships and co-production and identifying new format opportunities for the group content companies.
Immediately prior to joining Wheelhouse, Fanny was the Head of Content and Development at The Creative Studio, a next-generation content studio powered by the creative, strategic and production capabilities of the advertising and creative agency BBH, a Publicis company, with access granted to the architects of pop culture influence through scooter Braun’s SB Projects. She was in charge of running and developing the Studio, leading the content strategy and the development slate in scripted and non-scripted space, developing partnerships with brands, authors, distributors and packaging projects for traditional networks and digital players.
Fanny joined The Creative Studio from Banijay Group where she served as Vice president of Global Acquisitions, Formats & Programs for eight years. She was responsible for unearthing and commissioning new programs from the U.S.and Canada, putting together co-productions and co-financing opportunities and acquiring international TV concepts for Banijay Group’s subsidiaries and its international distribution arm. While with Banijay Group, Fannysourced “pod” deals on behalf of Banijay International, acquired Pop TV’s library and closed a multiyear distribution deal with the cable channel and built The Format Incubator, an innovative creative partnership with the Canadian public broadcaster CBC.
A French native, Fanny started her career at Endemol France where she ran Market Research following her graduation from ISEG with aMastersin Advertising Strategy and Global Communication. Her Masters’ thesis was Reality TV: a concept which contributes to the birth of a new audiovisual system and business model.