Ed Simpson serves as Chief Strategy Officer for Wheelhouse Group, overseeing all strategic planning and business development across all divisions of the content and media group, which focuses on high-profile content and talent around which it creates and builds “360” businesses.
Prior to Wheelhouse, Simpson served as executive vice president, business development & international at ITV America, where he was in charge of business development, corporate strategy and international across ITV America’s various production companies including ITV Entertainment, Leftfield Pictures, Thinkfactory Media and High Noon Entertainment, among others. He also oversaw the group’s branded entertainment initiatives, and was responsible for monetizing existing rights, establishing new revenue streams, and developing third-party relationships and co-productions.
Prior to his role at ITV America, Simpson was senior vice president, business development & international at Leftfield Entertainment – including flagship company Leftfield Pictures, Sirens Media, Loud TV and Outpost Entertainment – which was acquired by ITV in 2014; he transitioned to ITV America in 2015.
A seasoned producer originally from the UK, Simpson joined Leftfield Pictures in 2012, focusing on mergers and acquisitions activity; he played a major role and served as co-architect of Leftfield’s growth strategy, including its first acquisition, Sirens Media, and was instrumental in helping to establish production companies Loud TV, Outpost Entertainment and Riot Creative.
During his tenure at Leftfield and ITV America, Simpson closed a series of local format production deals for hit shows including Pawn Stars (in the UK and Australia) and Alone (in Norway and Denmark), and spearheaded the migration of various ITV formats, such as The Job Interview, Spotless, Four Weddings, and Big Star Little Star for production in the US, where they aired or are soon to air on networks including CNBC, USA and Nickelodeon. He also orchestrated a variety of production “pod” deals at ITV America with numerous established and up-and-coming producers.
Prior to joining Leftfield, Simpson served as showrunner at RDF USA (the US arm of UK-based RDF Media), producing hit series Wife Swap for ABC. He was also executive producer of development for BBC New York, and was a showrunner for production company Left/Right. Simpson’s other television credits include Nanny 911, Faking It, Top of the Pops, Holiday Showdown and Why Am I Still Single?!