ITV America plans to pitch remakes of U.K. comedy and entertainment show formats to U.S. broadcast networks, its new boss told a U.K. trade publication.
“We weren’t really looking at U.K. formats before,” ITV America CEO Brent Montgomery told Broadcast. “It’s interesting to see what’s working for Twofour, The Garden or 12 Yard and be early with taking these ideas to the U.S.,” he added in reference to the producers of such shows as The Jump and Animal Odd Couples (Twofour), Inside Claridges (Garden) and The Weakest Link and Celebrity Coach Trip (12 Yard). “We’re going to make a run at doing big shiny-floor entertainment shows for the networks, the type of shows that work for ITV in the U.K.”
He didn’t mention a specific format or show, but said the idea is to replicate the success of Gordon Ramsay’s Hell’s Kitchen, which has aired on Fox in the U.S. for 15 seasons. “I want another Gordon Ramsay,” Broadcast quoted Montgomery as saying. “We’re going to do exclusive deals with talent, which is something else that no other indie does in the U.S.”
It’s interesting to see what’s working for Twofour, The Garden or 12 Yard and be early with taking these ideas to the U.S.
Montgomery has appointed Ed Simpson as ITV America’s executive vp business development and international and as the executive who will focus on picking U.K. projects that can be adapted for the U.S.
ITV Studios has tried the remake strategy in its recent past when it adapted ITV hit Saturday Night Takeaway for NBC as Best Time Ever with Neil Patrick Harris. The show was canceled after eight episodes.