Wheelhouse

I Want My DTC TV? Shopify Debuts Reality TV Show

Shopify has been on a roll, with its business of powering retailer websites expanding during the coronavirus crisis — and its market cap up 148% since the start of the year. Now, in an unusual move, the e-commerce platform has ambitions to break into TV. On Aug. 18, Shopify’s production arm Shopify Studios will debut […]

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Disney+ Sets September Debut for Celebrity-Focused Docuseries “Becoming”

Disney+, the streaming service from The Walt Disney Company, has scheduled a mid-September premiere date for the star-studded docuseries Becoming, from executive producer LeBron James. The previously announced cinéma verité series will spotlight the career origins of various world-class entertainers, musicians and athletes with each episode following a famous face as they tour the locations central to their upbringing. […]

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“I Quit”: Discovery Sets Business Format With New Model From Shopify Studios & Wheelhouse’s Spoke Studios

EXCLUSIVE: Discovery Channel is launching new business format I Quit, with a slew of entrepreneurs risking it by giving up their jobs to follow their passions. However, the business model behind the show, which launches Tuesday August 18, may be the real point of interest for producers. The show comes from Shopify Studios, the television […]

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It Looks Like a Reality Show. Why Not Just Make It One?

The drama among influencers at Hype House and Sway House seems like a natural fit for TV. Will the industry bite? Late Monday night, a group of male TikTok stars who belong to the Gen Z influencer collective known as the Sway House charged up the streets of the Hollywood Hills. They were on their […]

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Kevin Hart’s Laugh Out Loud Strikes Co-Pro Deal With Wheelhouse Entertainment; Lyft Boards First Project

Kevin Hart’s Laugh Out Loud and Brent Montgomery’s Wheelhouse Entertainment have inked a co-production deal and have set their first joint project with ride-sharing app Lyft’s fledgling entertainment arm. The two companies are working to develop, produce and distribute a slate of unscripted programming that will showcase new comedy voices and stories. They will partner […]

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The Rise & Rise of Brent Montgomery

Photography by Kyle Norton • Wardrobe Styling by Jamie Eisenberg • Hair/Beard Style by Christian Lannucci, Doorbell Barbers • Grooming by Lydia Arroyo Ever since a quirky pawn shop off the Vegas strip changed his life, reality has been pretty good to this guy In 1998 Brent Montgomery arrived in Brooklyn to seek his fortune […]

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Non-Scripted Producers Plot “Corona-Proof” Programming & Uplifting Formats to Launch During & After COVID-19 Crisis

Editors’ Note: The television business is in a state of flux as the global coronavirus pandemic continues to claim thousands of lives and hit the economy. This is one of several stories that will look at how the non-scriptedindustry is dealing with the crisis. During the 2007-2009 recession, shows like CBS’ Undercover Boss and History’s Pawn Stars launched, […]

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CAA’s Eric Wattenberg Joins Wheelhouse Group as Chief Content Officer

Eric Wattenberg, longtime CAA agent and co-head of its alternative television department, has joined producer Brent Montgomery’s Wheelhouse Group as chief content officer. Wattenberg will spearhead content development across Wheelhouse’s TV, film and digital operations, as well as its Wheelhouse Labs branded entertainment wing. The deal is a coup for the company, launched by “Pawn […]

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ABC Brings Back “Who Wants to Be a Millionaire” for Jimmy Kimmel-Fronted Charity Specials – TCA

ABC is bringing back Who Wants To Be A Millionaire for a series of charity specials fronted by Jimmy Kimmel to celebrate its 20th anniversary in the U.S. The Disney-owned network originally remade the British quiz format in August 1999 after Michael Davies moved from the network into production to remake the show. Kimmel will […]

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How 3 Childhood Friends With No Ad Industry Experience Became YouTube’s Longtime Agency and Made Videos for Odell Beckham and Steph Curry

Well before YouTube’s launch in 2005, college roommates Nate Houghteling and Kai Hasson were experimenting with creating bare-bones comedy sketches, inspired by “Saturday Night Live’s” Lonely Island trio. Today, despite having no formal training in advertising, they and fellow partner Zach Blume now run Portal A, a profitable and growing business that has created videos […]

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