Wheelhouse

The new studio creating global franchises from YouTube stars and characters loved by Generation Alpha.

Pocket.watch entertains and inspires kids and families through digital-first content and specializes in taking YouTube stars and transforming them into brands that reach every aspect of kids’ lives. With multi-category consumer products programs, the #1 preschool show on TV, video games, and best in class brand partnerships, the company inspires kids to seamlessly move between screen time and playtime. Because of this capability, pocket.watch boasts a growing portfolio of franchises that includes some of the largest kids and family YouTube brands in the world and is poised to revolutionize the kids’ entertainment landscape.

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